Deep Dive: The Mystery/Detective Buyer

An in-depth study combining sales trends, consumer research, and analysis

From whodunits to police procedurals, the Mystery/Detective genre accounts for a significant portion of print book sales in Canada each year. 

In our first Deep Dive study, we look at sales trends and consumer surveys to explore the murky underbelly of this top-selling genre, answering questions like:

  • Who is the average buyer of Mystery/Detective books?

  • Do they prefer to read digitally or in print?

  • How often do they plan their purchases?

  • And lots more.

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