CMPTO Goes Retail

Last week, we hosted CMPTO’s very first retail edition. It was about time we got down to business with the fascinating new avenues of retail that are being introduced or re-introduced in the book market. We had three amazing speakers from vastly different backgrounds and organizations who each brought their own take on what retail means to them and their work.

Making a Bundle

bundle of booksWhen publishers talk about bundles, they’re usually referring to is multiple formats of the same work sold as a package—usually a print version together with a digital version for download. The success of DVDs with digital download means this is definitely a worthwhile conversation to be having, but remember that bundling can also refer to bundles of different titles—and this model is looking more and more promising.