CMPTO Goes Retail

Last week, we hosted CMPTO’s very first retail edition. It was about time we got down to business with the fascinating new avenues of retail that are being introduced or re-introduced in the book market. We had three amazing speakers from vastly different backgrounds and organizations who each brought their own take on what retail means to them and their work.

An Inspiring Example of B2C Marketing: blogInk

Last week, an imprint announced a terrific marketing campaign deserving of admiration. It’s not just about the campaing itself, which is amazing, but I guess you could say this imprint has the whole package: an excellent campaign, a great targeted list of titles and a receptive market segment.

Making a Bundle

bundle of booksWhen publishers talk about bundles, they’re usually referring to is multiple formats of the same work sold as a package—usually a print version together with a digital version for download. The success of DVDs with digital download means this is definitely a worthwhile conversation to be having, but remember that bundling can also refer to bundles of different titles—and this model is looking more and more promising.

CMPTO: Merry Christmas and a Happy New Retail!

shopping robot imageThe holidays are an obvious time of year to start thinking about shopping so when we started to think about shopping as our theme for November’s CMPTO meetup we wanted to know how the retail experience is changing. We wanted to look at how technology was affecting the experience of shopping. So on November 19th at the Pilot we tune in to hear from three presenters who are enabling a shifting retailer and consumer experience.