Infographic: Path to Purchasing Books in Canada

In our second Canadian Book Consumer report, Book Purchases by Channel, we trace how the average consumer discovers and buys a book, from first hearing about the book to making the purchase. What types of information can you expect to see in the report? This infographic gives you a sampling.

Print vs. E: How Are Canadians Reading?

Taking an informal reading poll in the BookNet Canada office reveals a host of reading preferences when it comes to format: some exclusively read print while others are committed to digital, some read digitally from the library while purchasing print, and some have even abandoned digital. How does our in-office poll measure up to our recent consumer research? Read on to find out.

Storytelling Platform Storybird Makes Publishing Social for Young Writers

Toronto-based “visual storytelling” platform Storybird has garnered a large and engaged online following around the simple premise of enabling users to read, write, and share their own picture books.

We spoke to Mark Ury, Storybird’s CEO and cofounder, about reader trends, monetization, user experience design, and more.

Infographic: Meet the Average Canadian Book Buyer

In our Canadian Book Consumer reports, we often refer to the “average” book buyer to show what makes a particular genre, format, or other book-purchasing category unique. “Readers of this genre discover the books they purchase in magazine ads more often than average.” “Readers in this demographic prefer ebooks more than average.” So, what does this mysterious “average” reader look like? This infographic explains.

Who's Buying Self-Help Books?

We’ve just released the first of three consumer studies that review the attitudes and behaviour of Canadian book buyers in 2013. The first in the series, The Canadian Book Consumer 2013: In-Depth Reader Profiles, concentrates on developing a more granular understanding of book consumers by genre, focusing on eleven of the top-selling fiction and non-fiction genres. Buyers of each genre have their own own distinct patterns and habits. In this post, we’ll take a look at the Self-Help category.