Last week’s CMPTO meetup was all about going digital, but not in an EPUB sense. As multimedia continues to grow and expand, so do the expectations of the people who consume it. Last Wednesday night we had three fantastic speakers, all of whom were able to shed some light on how publishers might begin to view the new digital landscape and what “going digital” means to each of them.
Tools of Change 2013 Wrap-Up
I spent last week at O’Reilly’s Tools of Change conference in New York getting wise to what publishers, authors, and publishing service providers are thinking about when they look at the road ahead for the book industry. A theme that really stood out for me was one of sharing. What challenges do we face with different types of sharing and what ideas do people have about them? I’d like to focus on some talks that certainly did their bit in answering this question.
Tools of Change 2013 - Live Feed
E-Reading Search Trends in Canada
The Definition of a Bestseller
Learning to Be Truly B2C
We all know that publishing must become increasingly consumer-centric, but few of us really know how to make that happen. B2C marketing has become a priority for publishers but there is a lot more to becoming a consumer-centric business. While publishers have traditionally considered themselves taste-makers, if not gate-keepers, that dynamic needs to change as consumers are becoming an increasingly active participant in the retail environment. Consumers have a more powerful voice and the expectation to be heard. This is influencing many industries, and a market-driven approach is proving to be critical to the success of companies across industries. This is why, this year, I’ve focused the Technology Forum programming on B2C thinking. This is a vague term that covers a lot of ground as you can see from the programming confirmed so far.
Spend Valentine's Day with Nerds You Love
As my co-worker Neha Thanki pointed out in her earlier post for the BNC Blog, Top Picks for Tools Of Change 2013, TOC will be “a solid few days of hearing from technologists who are innovating in the digital publishing space.” I’m joining Neha next month at O’Reilly’s TOC Conference in New York from February 12th to 14th because there’s no better way to spend Valentine’s Day than with the fellow nerds you love.
From Digital Literacy to Digital Fluency
From The AtlanticIt’s a new year, and whether or not you believe in resolutions, this is still a great time to implement improvements, make changes and better ourselves.
I find professional resolutions easier to stick to than personal ones (I simply refuse to cut back on red wine) and given that January 1st more or less coincides with the start of the conference season, this is a great time for you to make a few promises to yourself, to better your skills and recommit to innovating in your business or department.
Top Picks for Tools Of Change 2013
As conference season kicks off, I’m looking forward to seeing what lies in store at O’Reilly Tools of Change for Publishing 2013. It’ll be my first time attending TOC and from what I hear it’s going to be a solid few days of hearing from technologists who are innovating in the digital publishing space. Last year, discovery was a big focus at TOC and I’m happy to see that this year they’re moving to a deeper dialogue on content creation and curation. It’s not about how much but how good.
