Getting Editorial Insight from Consumer Data

As e-book publishing matures, the need for consumer insight becomes more urgent and the lack of it makes businesses increasingly vulnerable. The only analytics available with print were sales and reviews which didn’t make for a particularly enlightening post-mortem. Eventually with the web you also got customer reviews/ratings, blogging and social chatter, but we’re only now beginning to monitor these things systematically and they don’t always make it back to the editorial group.

So Long, Farewell, and Thanks for All the Data

When I first stepped into the BookNet office, it felt a little like I had the soft-footed and sneaky steps of a technology fugitive (albeit a sweaty one). Oh sure I’d been through publishing school, where I had the opportunity to dive into the world of tech and books galore, but that was … well, school. I wasn’t one of those tech and data people in real life, was I?

Keep Your Head in the Clouds: Publishers, SaaS, and Cloud Services

Yesterday, I tuned in to a Publishers Launch webinar, titled An Introduction to SaaS and Cloud Services for Book Publishers. If you found yourself scratching your head in bewilderment at more than one word in that title, you’re not alone. The term “cloud computing” is often spoken at conference these days, and it’s time to unpack the jargon and look at the key points of the webinar: the benefits and challenges of cloud systems for publishers.