Relying solely on white customers is detrimental to the growth of the industry. Expanding and diversifying the target audience right at the beginning of the sales funnel can help you get more sales.
BookNet Canada is a non-profit organization that develops technology, standards, and education to serve the Canadian book industry. Founded in 2002 to address systemic challenges in the industry, BookNet Canada supports publishing companies, booksellers, wholesalers, distributors, sales agents, industry associations, literary agents, media, and libraries across the country.