Research & Analysis

Who's Buying Self-Help Books?

We’ve just released the first of three consumer studies that review the attitudes and behaviour of Canadian book buyers in 2013. The first in the series, The Canadian Book Consumer 2013: In-Depth Reader Profiles, concentrates on developing a more granular understanding of book consumers by genre, focusing on eleven of the top-selling fiction and non-fiction genres. Buyers of each genre have their own own distinct patterns and habits. In this post, we’ll take a look at the Self-Help category.

Canadian Readers by the Numbers

As part of BookNet’s research into the Canadian book buyer, we have been running a small survey of Canadians’ reading and leisure habits for the last 3 years. Where our book-buying research is focused on book buyers, this research is meant to focus more on how Canadians spend their leisure time and, more specifically, on how and when they are reading books (in any format). In this post, we’ll take a look at some of our findings.

Smartphone Reading Is on the Rise

Smartphone users are used to reading on their phones: texts, tweets, emails, news, social media sites, blogs… but do they also read books?

As part of a two-year consumer study, BookNet Canada asked book buyers whether they read books on their phone and, if so, how frequently. This question was asked of over 1,000 book-buying Canadians per quarter from the beginning of 2012 up until the end of the third quarter of 2013.

Reading, Apps, and the Modern Kid

It has been years since Apple coined the phrase “There’s an app for that.” Now, as we head into the time of year when smartphones, tablets, and other app-using devices fly off the shelves, let’s look at which apps and devices are the most popular among Canadians.

As part of our recent study of reading trends among young people in Canada, Measuring Attitudes and Adoption of Digital Content for Kids and Teens, we asked a series of questions about app usage and attitude towards apps as they relate to reading.