The most recent edition of the National Endowment for the Arts study on reading habits in America, To Read or Not to Read, (100pg PDF) will likely cause a renewed epidemic of brow furrowing in publishing circles (and let’s face it, some of those brows already look like William H. Macy during root canal).
So You've Read Eye-Tracking Study Results, What Next?
For anyone designing anything on the web—applications, websites, whatever—take a look at Christina Laun’s 23 Actionable Lessons from Eye-Tracking Studies.
