Publishing

Storytelling Platform Storybird Makes Publishing Social for Young Writers

Toronto-based “visual storytelling” platform Storybird has garnered a large and engaged online following around the simple premise of enabling users to read, write, and share their own picture books.

We spoke to Mark Ury, Storybird’s CEO and cofounder, about reader trends, monetization, user experience design, and more.

The New Reading Experience: BiB IV

Last week at Books in Browsers IV, Baldur Bjarnason gave a talk titled Interactivity Is What You Do that I kept referring back to over the two days of sessions. He pointed out that interactive media isn’t what you watch, hear or read, but is “composed of the meaningful actions the user takes while interacting with your work.” There are two affirming ideas in this statement. One is that “meaningful actions” has a wide enough scope to include all behaviour. Second is that producers of interactive works build an entire experience, not simply an object, for an audience.

Infographic: Kids & Teens E-Reading Study

Our new study, Measuring Attitudes and Adoption of Digital Content for Kids and Teens, delves into attitudes and behaviour around book buying and reading for the juvenile market. Do teens prefer ebooks to print books? When do kids start getting access to apps? Check out our snazzy infographic for answers to these questions… and more!

The State of Childhood E-Reading So Far

Children are now, for the most part, being raised as digital natives in North America. Their little fingers become adept at swiping screens at an early age, but parents and educators are still debating whether children should be reading much online. Where do things stand now? We’re working on some consumer research of our own to find out, but in the meantime I thought we could look at what’s happening in the US and UK.

Hey Girl, Learn Sales Analysis

Publishers have access to a huge amount of data about their titles, but knowing how best to use that data to give your business a competitive edge can be tricky.

Erin Creasey is the sales and marketing director for ECW Press, one of Canada’s largest independents, where she has access to data from sources including SalesData, BookScan, and traditional and ebook retailers. “I’m always looking for the story behind the numbers,” she says.