Self-publishing has always suffered from PR problems, but its days as the ugly duckling of the publishing world are numbered. Readers are showing a willingness to buy titles from no-name imprints, and it’s becoming more common to hear about traditionally published authors making the choice to go the self-publishing route.
Last week’s CMPTO meetup was all about going digital, but not in an EPUB sense. As multimedia continues to grow and expand, so do the expectations of the people who consume it. Last Wednesday night we had three fantastic speakers, all of whom were able to shed some light on how publishers might begin to view the new digital landscape and what “going digital” means to each of them.
We all know that publishing must become increasingly consumer-centric, but few of us really know how to make that happen. B2C marketing has become a priority for publishers but there is a lot more to becoming a consumer-centric business. While publishers have traditionally considered themselves taste-makers, if not gate-keepers, that dynamic needs to change as consumers are becoming an increasingly active participant in the retail environment. Consumers have a more powerful voice and the expectation to be heard. This is influencing many industries, and a market-driven approach is proving to be critical to the success of companies across industries. This is why, this year, I’ve focused the Technology Forum programming on B2C thinking. This is a vague term that covers a lot of ground as you can see from the programming confirmed so far.
When publishers talk about bundles, they’re usually referring to is multiple formats of the same work sold as a package—usually a print version together with a digital version for download. The success of DVDs with digital download means this is definitely a worthwhile conversation to be having, but remember that bundling can also refer to bundles of different titles—and this model is looking more and more promising.
Thank Collins, in conjunction with The Other Media, for bringing us Atlas by Collins, a continually updated app that allows iPhone and iPad users to discover their surrounding world—near and far—through three-dimensional colour-coded (and pretty!) maps.
Yesterday, HarperCollins Publishers announced a new “global publishing program”, called HarperCollins 360. In their press release, HarperCollins said: “The goal of the initiative is to ensure that all books published by any division of HarperCollins around the world are available in print or digital format in all English-language markets.”
BookNet Canada is a non-profit organization that develops technology, standards, and education to serve the Canadian book industry. Founded in 2002 to address systemic challenges in the industry, BookNet Canada supports publishing companies, booksellers, wholesalers, distributors, sales agents, industry associations, literary agents, media, and libraries across the country.
