What if you could leverage content you already have (and, yes, books count as “content”) to build conversion architectures that turn casual audiences into committed readers?
In this talk, Brian O’Leary of Magellan Media Consulting outlines what opportunities are currently available to publishers, and how they can start thinking differently about how they market and sell content to readers.
What do you get when you combine the power of kids’ books with games and online communities? If you’re Scholastic US, you get a transmedia property that results in a bestselling series, and millions of kids engaging with your content.
In this week’s episode, Scholastic’s Keith Fretz explains their strategy behind transmedia properties and offers some case studies to show how others can experiment with transmedia.
This week, Derrick Schultz shares a tale of two cultures: publishers with their rich history vs. the talented digital employees who have come to “disrupt” everything. This talk is a sometimes humorous, sometimes frustrating, but ultimately optimistic look at the future of the people behind the books.
This week on the podcast, we’ve got M.J. D’Elia comparing and contrasting the various ways startups approach product and service development versus more traditional organizations. If you belong to the latter, this talk is designed to inspire you to think about how you and your team might approach and do your work differently.
BookNet Canada is a non-profit organization that develops technology, standards, and education to serve the Canadian book industry. Founded in 2002 to address systemic challenges in the industry, BookNet Canada supports publishing companies, booksellers, wholesalers, distributors, sales agents, industry associations, literary agents, media, and libraries across the country.
