If you have a website and you sell things from it then chances are you probably want to know how to increase shopper loyalty and encourage consumers to return to your site, don’t you?
The Future of Co-op
Laura Dawson makes an interesting point on her blog, LJNDawson. com, about the future of co-op spending and what it looks like in the world of online book communities like Shelfari and Librarything.
The (Unsuspecting) Faces of Facebook
The various book-promoting applications and groups on Facebook, as well as the number of culture-hungry members of the social network, might make an investment in a Facebook Social ad seem like a great marketing venture. However, as Megan McCarty points out on the Wired blog, these ads could do just as much to alienate and confuse your fans as entice them.
