The Google gauntlet has been thrown. Yesterday’s New York Times article offers more detail on Google’s BEA announcement of plans (Tom Turvey: “This time we mean it”) to sell e-books directly by the end of 2009.
Let’s stroll away from top-level cost/benefit analysis (book customers—good!, Amazon—bad!, e-readers/eRetailers—bad?, publishers—bad/good/goodbad?) for now and talk about what this shift means for the market as a whole.


