Podcast: More adults are buying YA books for their own reading enjoyment, but do they realize it's YA?

Welcome back to the BookNet Canada Podcast! After bringing you a series of Tech Forum talks last season, we left to rub our hands together evilly in the wings while planning what we could bring to season two. Get ready for new formats, new topics, and a whole lot more nerdery.

Our first episode focuses on young adult fiction, which recently got its own set of BISAC codes separate from juvenile. In our recent study, The Canadian Book Buyer 2015, we discovered that adult consumers think they are purchasing 14% juvenile and 50% fiction when 2014 purchasing trends indicate consumers are actually buying 38% juvenile and 31% fiction. Does this variance indicate that adults are trending towards juvenile without realizing it?

We invited a panel of Canadian publishing experts who are passionate about YA literature to chat with our host Krista Mitchell about this trend and speculate about what might be causing adults to misidentify YA books. Meet our panel:

Allister Thompson has been in the Canadian industry acquiring young adult fiction for 17 years, with numerous shortlistings for Silver Birch, Red Maple, and Norma Fleck Awards under his belt. He's currently editorial director of Fierce Ink Books, an exclusively YA press.

Léonicka Valcius is the product manager and digital marketing coordinator at Scholastic Book Fairs. She is also on the planning committee and Board of Directors of the Festival of Literary Diversity and founded #DIVERSECANLIT, a growing online community to promote diversity in Canadian publishing.

Rachel Letofsky is an associate agent at The Cooke Agency who is actively seeking, in her words, groundbreaking and heartbreaking middle grade and young adult titles. She has been a judge for the HarperCollins Canada/UBC Prize for Best New Fiction since its inception. 

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