Nerd Spotting

When I first began work on The Canadian Book Consumer reports I was overwhelmed by the data. The first week is a blur of Excel spreadsheets and percentages, mixed in with feelings of trepidation and uncertainty. But as I continued I discovered that there were distinct patterns in the data, particularly when I was tasked with creating consumer profiles based on genre preferences.

While the actual study focuses on some of the more popular genres, such as Romance and Cooking, I decided it would be fun to pull together some profiles of my own: nerd profiles.

Below you will find five distinct consumer profiles based on readerships of what I affectionately refer to as nerdy genres. Long live the nerd!

Nerd Spotting - An infographic by the team at BookNet Canada

 

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