Canadians Reading Winners: Are Book Buyers Influenced by Literary Awards?

This free report explores Canadian book buyers’ awareness of book awards, such as the Scotiabank Giller Prize, the Governor General’s Award, and other national and international awards.

Are Canadians aware of whether a book they purchased was nominated for or won an award? If so, how do they find out about award-winners and nominees, and how much do awards influence which books they choose to buy?

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