Podcast: The Irresistible Opportunity: McSweeney's Approach to Repurposing Content

Podcast: The Irresistible Opportunity: McSweeney's Approach to Repurposing Content

The one thing all publishers always have more than enough of is content. McSweeney's Jordan Bass joins us on the podcast this month to talk about their approach to repurposing content.

Are you ready to start repurposing content?

Are you ready to start repurposing content?

Publishers create a lot of content, generally the content lives until the book goes out of print and the digital version goes out of spec. But this content can be broken down into smaller components and reused elsewhere.

What if your customers aren’t white?

What if your customers aren’t white?

Relying solely on white customers is detrimental to the growth of the industry. Expanding and diversifying the target audience right at the beginning of the sales funnel can help you get more sales.

Canadian Book Market 2016: Infographic

Canadian Book Market 2016: Infographic

The Canadian Book Market 2016 is now ready for purchase! This annual publication reports on sales value, sales volume, and number of ISBNs with sales for the Canadian print book market. We've compiled some highlights in this infographic and blog post.