How and where do Canadians buy books?

How and where do Canadians buy books?

Last year, Canadians bought 52.6 million books—but where and how did they buy them? From awareness to decision to action, we asked Canadian book buyers to tell us all about their purchases.

The Harry Potter Effect

The Harry Potter Effect

While it's no surprise that a new Harry Potter book will sell well, it's interesting to note how a new release affects the sales of other books in the Potterverse. With this summer's release of Harry Potter and the Cursed Child, are people buying more Harry Potter books? And if so, which ones?