Previously in our series of Ask A Reader answers, we addressed when kids start choosing books for themselves and where teens discover new reads. This week, we wrap up the kid-focused line of questioning by looking at the factors that influence parents when choosing books for their kids.
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What do you get when you combine the power of kids’ books with games and online communities? If you’re Scholastic US, you get a transmedia property that results in a bestselling series, and millions of kids engaging with your content.
In this week’s episode, Scholastic’s Keith Fretz explains their strategy behind transmedia properties and offers some case studies to show how others can experiment with transmedia.
Next up in our series of answers for the Ask A Reader campaign: we mine the mysteries of the adolescent brain to uncover how teens discover new reads, what factors influence them to buy books, and if they ever visit author websites or watch book trailers (heads up: not very often).
This week, Derrick Schultz shares a tale of two cultures: publishers with their rich history vs. the talented digital employees who have come to “disrupt” everything. This talk is a sometimes humorous, sometimes frustrating, but ultimately optimistic look at the future of the people behind the books.
We’ve reviewed the questions submitted during our Ask A Reader campaign and realized that some of the answers could be found in recent research we’ve already conducted. Huzzah! So we’ve taken to the blog to share some of that data, which you’ll find in a series of posts over the next few weeks.
First up: at what age do kids choose their own reading materials?
This week on the podcast, we’ve got M.J. D’Elia comparing and contrasting the various ways startups approach product and service development versus more traditional organizations. If you belong to the latter, this talk is designed to inspire you to think about how you and your team might approach and do your work differently.