Deep Dive: The Fantasy Book Buyer

An in-depth study combining sales trends, consumer research, and analysis

Unsheathe your swords and get ready for an epic journey into the world of the Fantasy book buyer, the sixth study in our Deep Dive series on Canada's most popular genres.

This report looks at both sales trends and consumer surveys to provide an in-depth overview of the Fantasy genre and its readers, answering questions like:

  • Who is the average buyer of Fantasy books?

  • Where do they prefer to make their purchases, and in what formats?

  • How do samples and reviews impact their decision to purchase a book?

  • And lots more.

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