Who buys Science Fiction books?

Welcome to our third Deep Dive study! This time we're taking a hard look at the Science Fiction book buyer. We want to help you identify who these buyers are, what their habits are, online and off, and where they're buying their books. 

In case you missed our other Deep Dive studies on Mystery & Detective book buyers and Biography & Autobiography book buyers, let us tell you a little bit about the series: We joined together sales and consumer data to bring you an in-depth look at the biggest genres selling in Canada right now. In addition to sales trends for that subject, each study looks at those particular book buyers and outlines:

  • what non-book-related activities they do in a given month and year;
  • how they make their purchasing decisions – impulse purchasers vs. planners;
  • how often they read a given format; and
  • much more!

You can find a few highlights from Deep Dive: The Science Fiction Book Buyer in this infographic or read a sample.

You can purchase this report for $25, or you can buy a subscription to the whole series for $100 and save at least 50%. (There are complimentary copies available for SalesData subscribers through the SalesData Research Portal.) We've got lots more reports coming up, including one on the Cookbook buyer, so be sure to stay tuned.