Podcast: Advanced sales strategies for selling diverse books

In this panel from Tech Forum 2017, panelists Léonicka Valcius, John Toews, and Tan light discuss how to effectively market and sell diverse book lists. This discussion goes beyond championing diverse books because it's the latest trend to acknowledging it as a business priority. They tackle how to identify the right tools and strategies to get diverse books into the hands of readers, while addressing the obstacles and assumptions that stand in the way of that goal.