How Canadians Buy Books 2015
In 2015, Canadians purchased 52.6 million books, but how did they become aware of them? What factors compelled them to buy those particular books? And why did they choose the channels where they ended up completing their purchases?
For this free consumer report, we asked Canadians in late 2015 to tell us all about their book purchases, from awareness to decision to action. With those results, we have determined the top ways book buyers become aware of books, the main reasons they decide to buy, and where they prefer to shop.
Click on the report cover to read it in our Issuu reader. You can download a free PDF copy of any report by clicking on it and opening the share options. (Detailed instructions here.)