who's buying self help books

Who's Buying Self-Help Books?

We’ve just released the first of three consumer studies that review the attitudes and behaviour of Canadian book buyers in 2013. The first in the series, The Canadian Book Consumer 2013: In-Depth Reader Profiles, concentrates on developing a more granular understanding of book consumers by genre, focusing on eleven of the top-selling fiction and non-fiction genres. Buyers of each genre have their own own distinct patterns and habits. In this post, we’ll take a look at the Self-Help category.