content marketing for book publishers

Podcast: The Irresistible Opportunity: McSweeney's Approach to Repurposing Content

Podcast: The Irresistible Opportunity: McSweeney's Approach to Repurposing Content

The one thing all publishers always have more than enough of is content. McSweeney's Jordan Bass joins us on the podcast this month to talk about their approach to repurposing content.

Podcast: Content marketing for book publishers

What if you could leverage content you already have (and, yes, books count as “content”) to build conversion architectures that turn casual audiences into committed readers?

In this talk, Brian O’Leary of Magellan Media Consulting outlines what opportunities are currently available to publishers, and how they can start thinking differently about how they market and sell content to readers.