Marketing

Are you ready to start repurposing content?

Are you ready to start repurposing content?

Publishers create a lot of content, generally the content lives until the book goes out of print and the digital version goes out of spec. But this content can be broken down into smaller components and reused elsewhere.

Guest blog: Anansi's top 3 digital marketing tips

Guest blog: Anansi's top 3 digital marketing tips

House of Anansi's Digital Marketing Manager, Neil Wadhwa, shares three easy to implement digital marketing tips to help you connect with your audience. Learn more about Anansi's marketing strategy from President and Publisher of House of Anansi Sarah MacLachlan at Tech Forum 2016!