All Six Finalists for the 2011 Scotiabank Giller Prize See a Significant Sales Spike After the Winning Announcement
TORONTO — November 18, 2011 — According to BNC SalesData, sales for the 2011 Scotiabank Giller Prize winning book, Half-Blood Blues by Esi Edugyan, have surged 479% since the winner announcement. Edugyan’s book sales have been boosted by several award nominations this fall but the Giller win has had the most significant impact. Sales of Half-Blood Blues were 54 times higher last week than the week before the Giller Prize longlist and the Man Booker Prize shortlist were announced back in early September.
All the shortlisted finalists have captured readers’ attention this fall. The five finalists saw a boost of 35% last week and 87% since the first week of September. If previous years are any indication, Half-Blood Blues and the books of the five shortlisted finalists have only begun to feel the effect of this year’s award season. Sales traditionally continue to climb leading up to the holidays.
All statistics are drawn from sales tracked by BNC SalesData, Canada’s national book sales tracking service. The Scotiabank Giller Prize winner was announced on Tuesday, November 8, 2011 and was selected by award-winning Canadian writer and 2009 Scotiabank Giller Prize finalist Annabel Lyon; American author, memoirist and Guggenheim fellow Howard Norman; and acclaimed UK playwright and prize-winning novelist Andrew O’Hagan.
For more Scotiabank Giller Prize analysis and more information on BookNet Canada and BNC SalesData and, visit BookNet Canada’s website at www.booknetcanada.com.
Click here to view the 2011 Giller shortlist catalogue on BNC CataList.
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BookNet Canada is the not-for-profit agency created by the Canadian book industry and the Department of Canadian Heritage to facilitate improvements in the book industry supply chain. It provides services and develops standards and certification in areas including electronic commerce via EDI (Electronic Document Interchange), bibliographic data, and analysis of point-of-sales and other supply chain data. BookNet acknowledges the financial support of the Government of Canada through the Canada Book Fund for its initiatives.
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