Canada Reads 2008 Finalists See Large Jump in Sales in First Week After Announcement
Five titles up for debate see the positive impact on sales immediately
TORONTO – December 5, 2007 The five titles chosen as finalists for CBC’s Canada Reads 2008 panel have seen an average sales increase of more than 4200%.
Icefields, written by Thomas Wharton and published by NeWest Publishers, is the top selling title out of the five in the first week after the announcement. Icefields saw a sales increase of 4400% from the week before the announcement to the week following.
Relative rankings for the week ending December 2, 2007 are as follows:
Canada Reads 2008
- Icefields (NeWest Publishers) – Michael Ondaatje
- From the Fifteenth District (McClelland and Stewart) – Mavis Gallant
- Brown Girl in the Ring (Grand Central Publishing) – Nalo Hopkinson
- Not Wanted on the Voyage (Penguin Group Canada) – Timothy Findley
- King Leary (Doubleday Canada) – Paul Quarrington
The 2007 winner, Lullabies for Little Criminals, was the relative number one selling book in the first week after the five novels for Canada Reads 2007 were announced. The sales of the title increased by a little over 90% from the week before to the week after the announcement.
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