Key Themes:

The Big Picture

Explore changes in the publishing landscape in the last year as well as shifts in the expectations of readers. Determine what context is most relevant to making decisions about future strategy.

Lessons Learned

Learn how leading-edge innovators take smart, calculated risks that are big enough to pay off. Develop strategy to effectively readjust if mistakes are made.

New Uses for Books

Find out what readers are doing with books that they weren’t ten (or five, or even two) years ago. Make plans for methods to stay ahead of the curve without outpacing your customers. Get a sense of what kinds of content seems to fit best in new use cases.

Collaboration

Blend tradition with innovation to smoothly incorporate new practice. Search out opportunities to expand into new channels. Create new partnerships that can help you ease into big changes.