Booknet Canada Blog

What I Look Forward to at TOC

January 27th, 2012 by Lauren Stewart

As my co-worker Carol Gordon pointed out in an earlier post for the BNC Blog, ‘Tis the season… for conferences in the publishing industry. BookNet staffers Samantha FrancisNeha Thanki and Noah Genner were just at Digital Book World in New York and I’m joining Carol next month at the O’Reilly Tools of Change for Publishing Conference in New York from February 13th to 15th.

The session I’m most looking forward to has a hint of nostalgia to it. On the 14th, LeVar Burton (yes, Geordi La Forge from Star Trek: The Next Generation) will present a keynote address on RRKidz, “a multi-faceted new media venture” that uses “the digital devices kids love to inspire them on a journey of discovery and exploration through reading.” As someone who watched Reading Rainbow religiously when I was younger (and someone who still will not flip the channel when I hear that distinctive theme song or see those instantly recognizable production values), I’m really excited to see what the a re-booted Reading Rainbow will offer a new generation and the educators, parents and others who develop a love of reading in children.

The Changing Face of Retail Bookselling and The Library Alternative panels will present recent worldwide developments in each sector of the industry and discuss what trends can be expected in the near future. The bookselling panel, featuring experts working at the frontlines, selling books and content in Australia, the UK, the US and Canada, promises to present trends and developments seen in each country and focus on the observed patterns for a global discussion of the future of the trade. The library panel is just as relevant. Just as retail booksellers find themselves at a pivotal moment in the digital landscape, libraries must confront their own digital demons in an attempt to afford “equal access to content, while making financially feasible for publishers and writers.” While this panel questions the state of the relationship between publishers and libraries, Gary Rodrigues‘ talk Tapping into the Global Library Market in Today’s Digital World for Creating a Right and Successful Strategy suggests publishers must drive ebook adoption in the library and education markets to increase profitability.

In the wake of the US’ Stop Online Piracy Act (SOPA) boycott and Jaron Lanier’s New York Times opinion piece questioning the sustainability of free and open culture in the future of the internet, William Patry’s, Google’s Senior Copyright Counsel, session on “Fixing Copyright” should provoke a discussion. While Patry’s session is likely to focus on ideas brought forward in his 2011 release with Oxford University Press, How to Fix Copyright, it would be interesting to hear about the policy talk happening behind closed doors at Google after the company made the decision to, as Lanier put it, “trump the stated nonpartisan mission” of their site when faced with the proposed piracy legislation. TOC attendees can get another copyright fix at Edward Colleran’s What’s New Copyright? session that will, undoubtedly, discuss the public reaction to to SOPA.

Finally, TOC concludes with Joe Wikert’s address on the need to redesign the flow of money associated with the traditional supply chain model where physical books are shipped to retail stores to be sold, invoices are sent, and payments (and returns) trickle in over the following weeks and months. As this model no longer applies to the realities of selling e-books, in Retooling for Faster Digital Revenue Realization, Wikert will reveal O’Reilly Media’s solutions to this issue and the improvements their authors will experience as a result.


S is for Sesame, that’s good enough for me!

January 19th, 2012 by Carol Gordon

Well, tickle me Elmo! In case you missed it, we’ve confirmed Mindy Brooks, Director of Research and Education at the Sesame Workshop, to talk about How to Reach and Teach Preschoolers with Digital Books at the BNC Technology Forum 2012.

Sesame Street looms large in my childhood memory, as I’m sure it does for many of us. I’m intrigued to hear about the research they do, and how they use that knowledge to stay relevant in a changing and increasingly competitive marketplace, and to extend into new market areas like e-books and apps. Sadly though, I don’t expect there will be any monsters on hand to participate in the presentation. But there will be demos where they will surely make an appearance.

Muppets aside, this is a must-see for anyone involved in children’s books, whether it’s the editor who acquires and develops these books, sales reps and publicists pitching the books, or retailers and librarians who make recommendations to parents and educators.

Click here to see conference details and the full program schedule.

This blog post has been brought to you by the letters B, N and C and the number 1.


Holiday Sales Recap

January 18th, 2012 by Samantha Francis

How is the market doing? Industry folk are always wondering. Well, let me give you a little update – and you’ll be pleased to know that it’s pretty upbeat.

The 2011 holiday season was only the tiniest bit down from the 2010 holiday season.
I looked at ring fence numbers for the four weeks in 2011 and 2010 that led up to Christmas. When I looked at ring fence numbers, I saw that unit sales were down by 2.5% and the 2011 value sold was only down by 1.4%, which really isn’t much.

Which kinds of books sell the most that time of year?
Juvenile books were up this year, growing in value by 14.39%. Juvenile books also represented a larger piece of the pie than they did last year, now about 34% of unit sales in the print market and 24.5% of value sold. But non-fiction continues to be the largest segment over the holidays, making up 47% in value and 37% in volume sold across Canada.

Is the e-book cannibalizing print?
We can’t answer that conclusively yet, but we’re working on it. Given the fact that numbers aren’t down that much, I would say print is holding its own. In terms of formats, the hardcover format was doing well, going up 1.8% in unit sales and 3% in value.
There was a 5% drop in paperback sales, though (trade and mass market combined). What can you read into that? Well, there are many ways to interpret the data, but one could argue that over the holidays people still like putting an expensive format under the tree. Perhaps the format less often considered a keepsake is more likely to be hit by e-book sales.

For SalesData users, there’s lots more digging possible. The stats I pulled here are pretty easy for any SalesData user to get using the Market Share Report. But for more in-depth analysis, you’ll have to wait for the next edition of The Canadian Book Market, which is in production right now.

We’ll also be presenting market analysis at Technology Forum 2012 during a workshop on March 7th. If you haven’t already purchased your ticket, make sure you do so quickly before we sell out.


Welcome to the Digital Cafe — May I take your order?

January 6th, 2012 by Tim Middleton

The dialogue below was overheard at a BNC digital catalogue cafe over the holidays. The patron was getting ready to order some tasty offerings from BNC CataList and was curious about the new feature available. We’ve added a new option for the PDF version of the digital catalogue. Now, for retailers who want a print version of catalogues but don’t need all the detail available to them, they can print using the 5-per-page option.

Waiter: Welcome, sir. Have a seat. Let me tell you about our special. We have a new option this month on our menu: 1-title- or 5-per-page PDF exports. Which would you like to order, sir?

dropdown

Customer: Oh dear, I’m not quite sure. What’s the difference?

Waiter: Well, for a full and hearty experience, filled with rich descriptive text about the book, the author, reviews, and also available—a truly sumptuous affair—then I would choose 1-per-page.

1_page

However, if you’re in a hurry and only want to sample everything, then by all means go for the 5-per-page. Each sample is a tasty appetizer that includes an image, the ISBN, the pub date, category and a little snippet of the rich descriptive text from the 1-title-per-page serving. Don’t worry, if you’re still hungry for more after the snippet, you can always click the image or the ‘Read more’ link to have the full robust sensory experience!

5_page

Customer: I see you have a PDF option on both the lovely thumbnail dessert view as well as this handy eat at the bar grid view—are both options available on the grid view as well?

Waiter: By all means.

Customer: And what can you tell me about this PDF option here on the Title Detail Page?

Waiter: Well, sir, that hasn’t changed—it will simply print just that one title. Think of it as taking one dish out of the full catalogue buffet and ordering it as an entrée.

This is just one more way that e-catalogues rock! Imagine, you can take your print catalogues and customize views for each retailer at the click of a button! The summary view should allow retailers to quickly fly through the lists, which can be crucial during sales calls, while still having the choice to click through to the full Title Detail Page in CataList if they desire.

This feature didn’t come out the blue. Retailers asked for it and they got it. We do aim to please here, at the digital catalogue cafe. And don’t worry about ordering off the menu, we love suggestions and are always updating the menu. Enjoy!






I Went to Boston for a Free Tablet

December 7th, 2011 by Tim Middleton

There were many, many acronyms that were being tossed around at the latest Gilbane Conference. Gilbane is a research and consulting company that looks at the emerging trends in technology and content creation. It is a little wider spread across industries than the more narrowly focused Tools of Change and other publishing technology conferences. There is a strong focus on Tool Vendors at this conference, if you’re in the market for a new CMS. Or, if you’re a consultant who needs to know what’s available to manage marketing, content creation, content translation, globalization technologies and social network management, than this is also the conference for you.

Two key takeaways:

  1. Big Data is big: The increasing volume and detail of information captured by enterprises, the rise of multimedia, social media, and the Internet of Things will fuel exponential growth in data for the foreseeable future. The CEO of EndPlay, one of the big sponsors of the conference, gave an engaging presentation on the need for ways to manage Big Data. His approach was called “Quantum Data”. 
    The company Hippo got a shout out from Robert Rose during the workshop on “Integrating Website and Mobile Strategy for Consistent Customer Engagement”, an amazing three-hour seminar based on the book Managing Content Marketing by Rose. We all got a copy of his latest book co-authored with Joe Pulizzi who also gave a great presentation. I love what Hippo has built and is building, but it is beyond the capacity of this blog post to go into detail. The main take away was their ability to integrate profiles and globalization and repurposing content in creative, targeted ways.
  2. The second thing generating a lot of buzz was this “new” idea that stories are important. The amazing presenter Georgy Cohen gave an rousing talk about how to blend digital and “real” into one through narrative. I’d say it was the best keynote. 
    There was a lot of talk about needing new roles for this new approach. There is a need for journalists, editors and community managers in the enterprise. Scott Liewehr, a likeable Gilbane lead analyst, gave a number of insightful presentations throughout the week highlighting the need to put the journey first, ahead of the tools quest.

An Aside:

One of the main reasons I signed up for the workshops—aside from how interesting they looked—was that I really wanted one of those Kindle Fires they were giving away. Actually, at one point during a workshop, a question was posed about strategies you might use to get people to the conversion stage and “offer a Kindle Fire” was shouted out. I guess I can vouch for that strategy…

When I got home and showed it to my 9 year-olds the Amazon vending machine disappeared. My kids grabbed it and were off shopping. I had to remind them repeatedly not click the buy button. Sadly, they didn’t go straight to the Books tab, but rather clicked on Videos right away—and made me wonder about the future.

And, of course, standards:

I talked to Doug Gorman, the CEO of SimplyXML. SimplyXML has integrated DITA, an XML standard for Document Markup, into Microsoft Word. They have enabled input from Word and allowed output into all kinds of formats—most importantly good XML markup! I talked to Doug because I was intrigured by DITA after checking it out a bit here. I told him I would probably get back home and everyone will have heard about it. However, I was surprised Doug had never heard of ONIX.


Was the Gilbane Conference worth it? Definitely. I found the time spent thinking about the concepts and trends worthwhile. There were great discussions around the changing nature of content distribution—not all of it relevant to the book publishing space but definitely lots of takeaways about how we might start to think differently about what and who is a publisher. But the main point was that organizations need to find a way to collaborate within their own houses, to learn what it means to engage their audience. Content is being mashed up, globalized and redistributed through many channels on many devices and there is no reason to work in silos.


#CMPTO Offers 10,000 Points to All Attendees

December 1st, 2011 by Tim Middleton

Over 50 tech printies turned up to hoist a beer to the changing dynamics of the reading world last Wednesday night at our third Code Meet Print event.

Gamefication
Tim Maly of Quiet Bablyon kick started the night with an insightful, honest discussion of how game mechanics might be leveraged by the publishing industry. Tim gave a great overview of what a game actually is. We thought we knew the answer to this question but it turns out that the question is really pretty hard to answer since there are so many kinds of games.

Tim also pointed out that so far gamefication has been a disappointment:

points, badges, and trophies are really the least interesting thing about games.

Points and badges really need to mean something to players to be a proper incentive to play. He then awarded 10,000 points to the crowd ;)

Games are a way of learning things, a string of difficult decisions—interesting decisions that have doable solutions. And of course, games are already inherently fun. Most games don’t need points to help you have more fun.

Social Reading
Tony O’Donoghue from Kobo followed and gave a great view into his world where he gets to work in the iOS environment trying to figure out what to do with e-books. He compared the kind of solutions that the e-book world has come up with so far to the early automobile that was designed with a whip holder. We just haven’t imagined where all of this could go yet.

Tony showed us Pulse, Kobo’s next iteration in their build out of social reading. Pulse made me think that this would be the perfect e-book club environment and that book club will not be limited to Thursday nights around a bottle of chianti and cupcakes. People see your favourite books, read your favourite quotes from the book, and follow your notes in real time. As Tony said this kind of reading could naturally lead to the perfect dating site!

Crowd Sourcing
Erin Balser was our third speaker. She bustled in after a whirlwind day of rubbing shoulders with the rich and famous at CBC Books where they launched the Canada Reads finalist list and revealed the superstar panel who will debate the merits of the five books. Erin let us in a bit on the backstory of crowd sourcing the Canada Reads longlist of books (it’s the second year they’ve run Canada Reads this way). She talked about the engagement from the audience, the rise in ratings that accompanied this strategy and the strategy to prevent the voting from being gamed and other issues that arose.

All in all a great night where the audience was relaxed, networking was happening and insights were shared—not to mention everyone collect thousands of points!  Hope to see you at our next one!


Infinite Custom Content Possibilities: BookRiff

November 25th, 2011 by Jasmine Der

Custom content collections. Imagine the possibilities.

Having trouble? Okay, imagine you’re planning a camping trip in our great white north but you’re a hardcore camper. You don’t need beginner camping books; you don’t need Fire Starting 101; and because you’re camping, you can’t carry ten books with tips, hot spots, or trail maps.

Now, imagine you could peruse all the books you like, pick out the chapters you find particularly interesting and necessary, and pack them all into a neat little EPUB and bring your e-reader only. Seems like an obvious solution, doesn’t it?

Well, the people at BookRiff have taken the obvious and are making it possible. Endlessly possible. Mark Scott was kind enough provide us a demonstration of what BookRiff is and how it works. He explained the basic premise of BookRiff, its interface, its vision, and its potential.

There are two ways to contemplate use of BookRiff’s platform: from a publisher’s perspective and a riffer’s perspective. Publishers can upload their EPUB e-books and customize their visibility, usage, and sales policies. The dashboard is intuitive and easy to use, and makes customization a breeze. Publishers can set policies on which books can be split up and how, pricing for individual chapters, and more. They can then sit back and watch the riffers create new opportunities for publisher content.

For riffers (say, a fashion blogger, a music nerd, a camping enthusiast), BookRiff is a place where we can create custom collections of content. We can “curate” content however we please. For example, I want to create a custom collection of content all about Canadian DJs. What I can do is peruse the content available in BookRiff’s database, select individual chapters from separate books and magazines, and compile my own custom compilation of Canadian DJ information. I can arrange the chapters in whichever order I like, and I can make my new compilation that I can buy and that other consumers can buy too. I can also add my own custom cover to add that final touch.

At the moment, BookRiff is working on compiling a strong stock of content with Ingram and book and magazine publishers before they launch a full campaign to get people using their services. They want to ensure the content available is high-quality first, so that users are satisfied.

My first impressions are good. I see huge potential in the non-fiction market—especially in educational publishing. I still think back on custom course packs in university with dread. The mismatched landscape/portrait layout and the awful quality reproductions are only a couple of the qualms of custom course packs. With the integration of BookRiff’s services, I envision huge usability for students and professors alike. But there is fun to be had for fiction as well. I’m a bit of a sap, so to be able to create a custom anthology of my favourite short stories and give it as a gift would be gold to me! (Not to mention gold to my receiver!) We even discussed the potential for fan-fiction. With all the excitement over young adult series, the ability to customize story endings, romance, battles, and more is super fun and would certainly draw some creative users and consumers.

They have still got some tweaking to do before they set up their big launch, but all of us present at the demo could see huge potential for this project. It’s exciting stuff.


BookRiff will be coming to Toronto for Technology Forum 2012.


If You Post It They Will Click

November 24th, 2011 by Samantha Francis


We’re pleased to offer our CataList catalogue creators free web banners to help your website visitors and mailing list subscribersClick here to see our catalogues. find their way to your catalogues on CataList.

We work tirelessly to make CataList the ultimate online catalogue tool. We’re constantly adding new features and customizing existing ones to make them work for you. This time around we wanted to help you get people to your catalogues. So we’ve given you banners!

You may already be speaking directly with accounts and contacts about your CataList catalogues, but you can’t get to them all at once. Having strategically placed buttons pointing people to you catalogues helps steer the stragglers in the right direction. If you post these buttons, people will click on them. Then your catalogues will get more views and your books will get more interest.

We’ve created several web banners in a variety of shapes and sizes. Choose the size and colour that works best with your current website, blog or e-newsletter. Use them on your homepage for all to see or post them on pages specifically for retailers, librarians and media.

To use the banners, log in to your account and go to the Company Settings. Then click on the Banners tab. You will see thumbnails of all the available banners. Click on one to see the actual size and you will also automatically be provided with the HTML code you need to display the banner on your site, in your e-newsletters or on your blog. The code will send visitors directly to your company’s catalogues.

The banners have been designed as actionable buttons with clear messaging. The landing page has been selected to discourage bounces. By making it so easy for your web surfers to find your catalogues, we hope more sales and publicity leads will be generated.

Enjoy!









Reading for the Holidays?

November 15th, 2011 by Tim Middleton

BookNet Canada’s next Code Meet Print is coming up fast. On November 23 we look at the brave frontier of ……….. reading!

This CMPTO session, called Reading Is Social, is timely as we move into the season that everyone in the book industry is pumped for – the holidays! Are people still going to buy that someone special a dead tree copy of that great non-fiction title or are they thinking about how they can really show they care by getting involved in the latest greatest trends in e-reading? How are they going to decide what to pick up for their Secret Santa exchange? Many hands make light work, so will they take the task of shopping for stories to the world wide web at Goodreads, Facebook, or Twitter?

Questions like these made us wonder: How is the book industry leveraging game mechanics, crowd sourcing and social platforms to make reading even more attractive?

For myself, reading has always been a social activity. After reading a book, I want to talk about it and share it with friends and family. There is something contagious in the act of sharing a good book. And something proactive in dissing a bad one. With the advance of the digital book, it isn’t surprising that the act of reading is being rethought.

When you hear about social platforms or game mechanics integrating with reading you might cringe, arguing that reading is a private affair, done in solitude at a quiet library, in a den, far from the madding crowd. But that just isn’t so. There are and have been for some time, public readings, communal storytelling, notes in text and more.

Our next Code Meet Print meetup will give Tim Maly of QuietBabylon.com, Tony O’Donoghue from Kobo, and Erin Balser from CBC Books an opportunity to share with us their philosophy around crowd sourcing and engagement with the reading class. Hope to see you there!

When: November 23 2011 @ 6 pm (presentations @ 7 pm)
What: #CMPTO Reading is Social: Presented by BookNet Canada
Where: No One Writes the Colonel

Interested in this or future CMPTO meetups? Join the CMPTO meetup group and let us know you’re going! You can also follow us on twitter @cmp_to or follow the conversation with the #CMPTO hashtag.



Bundle Up It’s Cold Outside

November 11th, 2011 by Samantha Francis

Put the pumpkins away. It’s time to bring out snow pants and tinsel. As the weather gets colder, we’re faced with the daunting task of buying presents for the holidays. Not surprisingly many of us will be giving and receiving e-books or gadgets on which to read them.

Now to find the perfect e-books for the readers on your list. There are new book recommendation engines out there now to help. But many still plan on sticking to their tradition of gifting award shortlisted books. So why don’t e-book retailers capitalize on that with, for example, a Giller shortlist bundle of e-books? The answer is they can’t.

When the Giller Prize shortlist was announced a few weeks ago, there were many avid readers saying “Finally! Now I know what I’m getting for Christmas!” This seemed to me like an opportunity for e-book retailers to convert more print readers to the digital page by offering a discounted Giller shortlist bundle. But after a little digging, I’ve found out that it’s basically impossible.

Agency terms prevent retailers from discounting titles so there’s no way to create extra incentive by making the bundle pricing more attractive. And then there’s the feat of trying to put all the e-books from different publishers into one type of e-package. And even if the publishers all agreed and if a new file with a new ISBN was created for each title so that it could priced lower for a bundle sale (which I’m pretty sure is a metadata standards atrocity), you really need to buy these files one at a time and creating the necessary sales restrictions to make the discounted version only available when you buy the others would be incredibly complicated. So that doesn’t really work.

This seems like a missed opportunity for all the e-parties involved. I think more people would be likely to spring for the whole shortlist in e-format, if there was a bundle. I guess there are still some kinks to work out in the system and agreements. If there’s any chance of getting a Giller bundle this season, you’ll have to put on your coat and hat and get it in a physical store. (Hint, hint, bookstores.)

If anyone can think of a solution to this, please post it in a comment below.



Canada Buys then Canada Reads

November 3rd, 2011 by Pamela Millar


Canada Reads is one of my favourite awards of the year. Well, maybe more literary contest than award. Regardless, it has become an amazing phenomenon in Canadian literature.

Unlike the Giller or the Governor General’s Award, Canada Reads often hosts titles that are available in trade paper and some are dangerously close to being (if not already) out of print. It is often a chance for great reads to once again see the light of day.

This week we saw the announcement of the Top 10 books, from which 5 will go on to the debate in February. We thought this was the ideal time to release another research report, this one on the impact of Canada Reads. In short, Canada buys then Canada Reads.

As with all major literary awards, BookNet Canada focuses our efforts on tracking and comparing trends over the past years. For Canada Reads, we concentrated our efforts on the 2011 season and also reviewed the award winners for 2006-2011.

Here are a few of our findings of the 2011 Canada Reads:

• Post-winner announcement sales for all nominated titles were an average of four times the pre-announcement sales.

• Sales remained fairly consistent for all nominees during the period after Christmas until the debate week in February.

• When reviewing the debate week, the percent of market share was compared with a baseline market share from five weeks earlier to calculate the shift each title saw during debate week. What we found was not only a correlation between rank and market share but also popularity. For last year, we found that market share increased by the order that the titles were voted out of the contest. What does this tell us? Debate week has a major impact on sales for all nominees, but most of the time nominees who are voted off earlier in the week see less of an impact than those who make it to the last day of debate.

• For the winning title, debate week sales were almost eight times higher than earlier weeks, and a prolonged spike occurred in the weeks following the winner announcement.

• Sales of nominated titles spike during the debate week and then return to pre-debate sales levels quickly. But the winning title sales continue to rise through the week following the announcement and stay at comparable levels for weeks to come.

• Retailers take notice of the impact of this competition, and are skilled at predicting demand, managing stock, and placing appropriate orders one to three weeks before debate week and the winner announcement.

For more detail, log in and read the research.

SalesData subscribers are able to see a full report with week-by-week performance. This report can be accessed through the home page of BNC SalesData or log in to the document repository with the SalesData password.
eNews subscribers have access to a redacted version of the report which outlines the trends but doesn’t include volume sales figures. Your log in info is in every issue and in your welcome email. If you are interested in becoming a BookNet Canada eNews subscriber it’s free — just sign up!

Finally, visit the Canada Reads catalogue on CataList for a full title list and descriptions.



New CataList Feature: Creating Specialized Catalogues

October 28th, 2011 by Carol Gordon

 

It’s here! Our first major feature release for BNC CataList.CataList logo

What’s included in the new release? You can check out all the details on our What’s New in BNC CataList? page, but the big change is a new Specialized Catalogue feature.

Publishers told us they really loved the ability to create custom catalogues with their titles, but they wanted to be able to share them with a wider audience and make them more readily accessible. Before, custom catalogues could only be sent privately to individual accounts. But you now have the ability to post custom catalogues publicly with the release of our Specialized Catalogues feature.

Essentially you can now create custom catalogues that anyone can view without logging in. What exactly does that mean for you? Well that depends on how you use catalogues in your day-to-day industry existence – some ideas:

Publishers: Build e-book catalogues, catalogues by subject, combine frontlist and backlist in holiday-themed catalogues or post catalogues that promote your special offers.

Sales Agents:
Forward publisher-created specialized catalogues to your accounts, or create cross-publisher catalogues yourself, by subject or theme, and target catalogues to niche accounts.

Retailers and Libraries: Access specialized catalogues without having to log into the CataList system, and log in at any time to use CataList’s ordering functions.

We know you’re a creative bunch – what other applications are there for specialized catalogues? Share your ideas in the comments.


How to Use the Numbers: Lessons from Tech Forum West

October 26th, 2011 by Tim Middleton

People often think of publishing as an intuitive business where decisions are made on gut feelings alone. But I had the privilege of dispelling this oversimplification when I moderated a panel at our Tech Forum West in Vancouver last week called “Using The Numbers to Optimize Your Sales Strategy.” I got to sit down with three data nerds who work in the industry and discuss what publishing houses—sales departments, in particular—do with those precious sales numbers. Ok, perhaps “precious” shows my bias as a BookNet employee, but I strongly believe that having sales figures and knowing what to do with them is critical to the success of publishers (and bookstores, for that matter). Sales numbers are vital of trying to figure out what works, what doesn’t and where to go next.

Sian Bumsted of Simon and Schuster Canada, Erin Creasey from ECW Press and Sandy Cooper from Raincoast Books are three women who look at the numbers every day. They work everyday with data sets coming in from every direction to figure out stock levels, to make reprint decisions, to do gap analysis to see where they’ve been and where they’re going.Working in the data mines is not necessarily as romantic as the intuitive side to business but it does seem to give you some juicy insights. Sales reports are crucial to determining the timing and size of reprints, assessing the success of sales promotions, and gauging the effectiveness of publicity and marketing campaigns and tweaking them in real-time, if needed.

I asked them what data sources are important to them and a handful of providers came up not least of which was BNC SalesData. They also gather data from BookScan, Costco, Amazon, Indigo, etc., to generate reports. Sandy displayed a huge spreadsheet (not for the faint of heart!) that spread over 50 columns. But she stressed the importance of following through on what reports show us. “Reports aren’t any good unless you come out with some action points,” she said.

Sian works specifically with the wholesale channel and I was struck by how much Sian’s position changes on a daily basis. “Everyday revolves around the data.” Different wholesale channels deliver peer data at completely different times and S&S keeps up with it on a daily basis, constantly re-forecasting and monitoring.

Erin Creasey—who had so many great tips and insights one is tempted to take her Sales and Marketing class at Ryerson just to hear more—talked about gap reports and using one territory’s sales to influence stock decisions in another territory. Trending and identifying sales trajectories was also something the ladies spent time on. The panel really got into the nitty-gritty of data analysis and how to apply sales insights and emphasized the need to be more nimble and more watchful because the industry is more unpredictable these days.

The role sales analysis plays in editorial also came up, and how much historical sales data influences acquisitions. It’s no secret that some complain that sales information “rationalizes” the market to the detriment of the culture. But I think all sides would be pleased with Erin’s answer point that context is crucial. Historical data is not a tyrant, but rather one of many tools. Publishers use historical data in context and many other factors are taken into consideration. The market is changing so it is more difficult to predict using historical data, but more importantly editors are also driven by projects they are convinced are good and have an audience now.

We covered a lot more ground in our brief time on stage, including author access to data and PubFight as a gateway drug, but to hear more you’ll have to wait until we release the video to eNews subscribers. And the conversation is sure to continue at our next conference—Technology Forum 2012 on March 8th in Toronto. Save the date!



The Giller Shortlist: What Can Publishers Expect?

October 7th, 2011 by Pamela Millar

Each year since 2005 BookNet Canada has been actively tracking and comparing the performance of the Giller nominees and winners. On the day that the shortlist announces we send a Giller Report to all nominated publishing firms who are subscribers to BNC SalesData. This report is created in order to give publishers a sense of what to expect during the award season, and to help nominees with stock and demand planning. The report includes a trend analysis of last year’s shortlist and winner, as well as a comparison in sales and stock position between the 2005 to 2010 winners.

What did we find? In a nutshell: the Giller effect is alive and well. Based on BNC’s research, the Scotiabank Giller Prize is the Canadian literary award with the biggest impact on book sales. Sales obviously vary from year to year but here are a couple of our observations:

  • The Scotiabank Giller Prize generates increasing sales each year. From 2005 to 2010 tracked sales have almost doubled year over year at peak periods
  • There is an increase in sales immediately following the shortlist announcement. This increase is seen for every nominated title, and is augmented in titles that had comparatively modest sales before the shortlist announcement.
  • For the shortlist in 2010, post- announcement sales (two weeks after the announcement) were, on average, three times the amount of pre-announcement sales.
  • In 2010 the winning title, The Sentimentalist, post-announcement sales (two weeks after the announcement) were approximately five-and-a-half times the amount of pre-announcement sales. Special circumstances in demand may have impacted this sales trend as stock was becoming more widely available at that time. During the weeks leading up to Christmas sales for the winning title spiked considerably
  • Does format have an impact? In 2006 the sales that Vincent Lam’s Bloodletting and Miraculous Cures saw were well above the norm. The media attention given to the emergency room doctor who is a Giller Prize-winning author on the side made 2006 an unusual year for the Scotiabank Giller Prize. In 2010, Johanna Skibsrud’s The Sentimentalists was also an unusual case. It received attention for being almost unavailable in stores, and, did not increase in sales until a week after its win. It flourished during the Christmas season. These two titles are also the only ones studied that were available in paperback, which may have been a factor in increasing sales.

Overall, the performance of Giller titles seems virtually unstoppable with growth continuing every year.

SalesData subscribers are able to see a full report with week-by-week performance. They can access by logging in to our document repository with their  SalesData subscriber user name and password (found onBNC SalesData home page when you log in).

eNews subscribers have access to a redacted version of the report which outlines the trends but doesn’t include volume sales figures. This one can be accessed by logging in to the repository with your eNews credentials. If you want to become an eNews subscriber, just sign up! It’s free.



Goodreads Gives Good Recommendations

October 6th, 2011 by Jasmine Der

Many of us are avid readers. We’ve all gotten tips from friends on what the next most amazing, imaginative, exciting, fresh, brain-imploding new book is and we add it to our to-read list. Well, friends… that list is going to get a lot longer and a lot better.

You may remember a few months ago when we told you that Goodreads bought a book recommendation algorithm? Well, it’s here! On its blog last month, Goodreads announced Goodreads Recommendations. It works by combining “multiple proprietary algorithms which analyze 20 billion data points to better predict which books people will want to read next”. Basically, the recommendation engine looks at a user’s well-rated books and compares them to each other to gauge the commonality. Then the engine examines where they appear on other users’ bookshelves, alongside what other titles, and how often. Finally, going beyond just the numbers, Goodreads Recommendations also bases its recommendations on users’ bookshelves. Users can organize their books any way they like and with custom names: favourites, romantic, reminds-me-of-home, anything. Based on how books are organized by a user, Goodreads Recommendations will analyze what other books have been placed in the same category and make recommendations based on what kinds of titles are considered to be, for example, ‘reminds-me-of-home’.

Already, this sounds awesome. In fact, it is awesome. To demonstrate, here is a list of some books on a bookshelf I’ve named Resilience:

  • Infidel by Ayaan Hirsi Ali
  • A Long Way Gone by Ishmael Beah
  • Wild Swans: Three Daughters of China by Jung Chang
  • Room by Emma Donaghue
  • Jubilee by Margaret Walker
  • Please Stop Laughing at Me by Jodee Blanco; and
  • The Diary of a Young Girl by Anne Frank

The list has cultural variation and spans history, but most of them are memoirs and tell the story of resilience and strength. Considering most of these books were ranked on average 3.5 stars, Goodreads has made fifty recommendations. The recommended titles are culturally varied, tell of historic and current affairs, and seem to be a mix of male and female protagonists, though mostly female. The books actually look really interesting! I haven’t heard of a lot of them, which is a huge bonus for the reader because one of the main problems of recommendations with real book-addicts is that they’ve read all of them! And it’s a plus for publishers because it brings a receptive audience to new books regardless of whether the author is famous or established.

The more books you rate, the better the recommendations become because Goodreads will have more information to work with. Maybe my 26 books isn’t enough for the recommendation engine to do its best work, but so far things are looking very interesting and I’m eager to read a few titles listed. I will admit, I spent a solid chunk of my workday reading the synopses of many recommendations, then perusing the user reviews and have already added a few to my ‘to-read’ list. Though, for the purposes of work, I think this is acceptable! Plus, now I can rave about the wonders of Goodreads Recommendations to all my friends.

Finally, recommendations that actually take into account preferred reading based on time periods, mood, geography, or voice. Gone are the days of relying on recommended reads that suggest books based on your search history. No, I don’t want a travel mug; that was a gift for my sister-in-law.

Hey, Goodreads: THANK YOU!

If you’re somehow still not familiar with Goodreads, watch their presentation from Technology Forum 2011 by Patrick Brown.


E-Book Tracking in the Canadian Market: What’s in the Works

September 28th, 2011 by Pamela Millar

Some of you may have seen the recent Quill and Quire article discussing the fact that BookNet Canada is undertaking an initiative to collect statistics on the sale of e-books in Canada. Right now BookNet actually has two e-book initiatives underway:

1. E-Book Sales Research: As discussed in the Quill article, BookNet Canada is currently surveying publishers to develop tracking of aggregated e-book sales directly from publishers by the end of the year. This is a market view (not by individual title) that will give the industry valuable information on the state of e-books in Canada.

Publishers are able to participate in this survey here. The survey will be available until October 5, 2011. If you’re company hasn’t responded yet, make sure you’ve got a point person working on it.

2. E-Book SalesData Reporting: We are also recruiting and working with e-book retailers to provide detailed title-level e-book reporting through BNC SalesData. We are in discussions with retailers and are currently building a platform to report e-book sales in Canada. But this will take a bit more time to launch.

Why the two initiatives?

We want to give you some e-book data ASAP. Getting title-level e-book data into SalesData is a long process, but that doesn’t mean we can’t give you information sooner. The e-book sales research can move ahead quickly. BNC will give participants strategic actionable market-level data in return for their contributions—hopefully in just a few months!

For more information please contact Pamela Millar at pmillar@booknetcanada.ca



PubFight: Hopes and Dreams

September 27th, 2011 by Jasmine Der

PubFight. This is serious business around these parts.

Like the intern before me, I had heard of PubFight from my days in Ryerson and my first days here at BookNet. But to hear about a fight club and to actually join a fight club are two entirely different games.

Luckily, I’ve inherited a list from Meghan MacDonald and initial impressions are good. Right off the bat, author names jumped out at me: Conrad Black, Diane Keaton, Adrienne Clarkson. These aren’t the names one would normally associate with writing, but pair the names with some interesting content and we might have something good — or at least something that sells!

Titles that I’m personally excited about are The Little Shadows by Marina Endicott and The Stranger’s Child by Alan Hollinghurst. Both look like they have engrossing stories and rich, complex characters. Reviewers have only good things to say about both books and quite frankly, I’m itching to get my hands on a copy. Unfortunately, we’ll have to wait until September 27 and October 11, respectively, to dig our teeth in. But when the time comes, I’m eager to see how my numbers will begin to turn… Considering Endicott has been nominated for a Giller (2008) and Hollinghurst has won a Booker (2004), it feels good to have these authors in my roster.

But recently, the shortlist for this year’s Booker was released and it does not include Stranger’s Child. The Guardian has archived articles on the issue hinting that Hollinghurst’s latest work may be too “tweedy” for this year’s Booker. There’s a fair bit of back-and-forth on the issue on the discussion panel below the article, but unfortunately hashing out the reasons aren’t going to change anything now. My hope is that the omission in itself will help Hollinghurst’s chances (and mine!) at gaining readership. Any press is good press, right? People will want to know why he wasn’t shortlisted and why people think he should’ve been. And when they throw themselves to the booksellers, I’ll be cackling happily at my intern’s desk here!

As for The Little Shadows, which has been longlisted for this year’s Giller, we’ll have to wait until next week for the shortlist announcement. Endicott has a respected reputation in the publishing world and with her readers, so I can only expect some decent sales when it’s released later this month.

Maybe I’m naïve, but I’m hoping these two titles in conjunction with my celebrity authors will help carry me to the top of the pecking order!

But for now, I can only wait.


New BNC Research Study: Juvenile and YA Series

September 16th, 2011 by Lauren Stewart

In the past, BNC has turned its eye to researching books made into movies, J.K Rowling vs. Stephenie Meyer, and award-nominated titles, but this summer we decided to look at a trend in Canadian publishing that cannot be ignored: the sometimes-phenomenal, sometimes-underrated, but overall continued success of Juvenile and YA book series. Our findings have been compiled in Series Success: Studying the Sales Patterns of Juvenile and Young Adult Fiction Series, which is available to SalesData subscribers now (see access instructions below). Don’t worry: if you’re not a SalesData subscriber, refer to the instructions below to access a simplified version of the study without SalesData figures.

As with our other research reports, BNC noticed a trend in data, saw a correlation through book news and media, and decided to look further to find possible patterns.

Our new study looks at eight recent series for young adults and children, and answers the following questions:

  • When do series gain most of their audience/fans?
  • Which formats do well?
  • When does interest for a series increase/wane?
  • Which titles in a series sell the best, and at what time? Why?
  • How do backlist titles in a series sell during the release of the newest title?
  • What similarities can be found across these series?
  • How might series behave differently from one another? Why?

Some of the answers are quite surprising, and provide insight into how consumers respond to books in a series and when they buy the most. We looked at unit sales of each title over their first thirteen weeks on the market, as well as on hand numbers, and took into account special releases, the Christmas spike, and external events that may affect the sales patterns of each new release in a series.

This study includes analysis of the likes of Suzanne Collins’ The Hunger Games trilogy as well as Kelley Armstrong’s
Darkest Powers series, and children’s books like Melanie Watt’s Chester series.

BNC SalesData users can access the report by logging into SalesData and following the instructions on the homepage below the download link for the most recent Monthly Report.

Not a SalesData subscriber? Just a curious bookworm? To view the non-subscriber versions of this report and others, sign up for BNC eNews. Instructions on how to access BNC Research studies are mailed out with each week’s eNews, on Mondays.


Code and Print: Date #2

September 15th, 2011 by Tim Middleton

Another great evening of coders meeting publishers has passed. With about 50 people in attendance CMPTO is rolling along. Here’s what was covered…

Open Academics:
We heard about how Universities are changing the academic publishing model using open technologies and providing open access. Chris Charles from the University of Guelph talked to us about the University’s Atrium project: an open access repository for scholarly publications coming out of the University community. He touched on many things that he probably could have spent a couple of hours talking about, but like all of the other presenters he only had 15 minutes. So we heard about Dspace, tomcat, java, the Public Knowledge Project, fedora, eprints and most importantly Open Access week which takes place October 24th – 30th. Chris pointed out that open access is increasingly a requirement coming from funding agencies.

Metadata Goodness:
Next up was Scott Tolksdorf who spoke to us about an app he and a team of 7 developers at the University of Waterloo developed during their 7 apps in 7 days challenge. Scott was entertaining and engaging. Someone should hire this guy. The app that we were interested in hearing about was the QuickCite app – a citation app that scans a books barcode, goes out to biblio databases and brings back the metadata in a formatted citation.

QuickCite

API Evangelism:
Last but not least was Sandra Nagy, the Digital Publisher at Pearson Education Canada. Sandra talked to us about Pearson’s new developer portal and “open” API’s. She did make it clear that what open meant to Pearson is not exactly what Chris meant by open access. Open for Pearson means “more open”. Developers can get a key from http://developer.pearson.com/ and are given access to certain libraries of content which they can play with in a sandbox, like this project from Metia. If the content suits their needs then they can license the full content. The rough model for pricing is based on the number of calls that are made to the content.
Pearson has always appealed to me as an innovative publishing house and certainly they need to be in the academic market with challengers coming from every which way. It was fantastic to see the creativity that Pearson is throwing at that very real problem. It would be great to hear more about this project and see more metrics on its uptake. BNC Tech Forum 2012 anyone?

Interested in this or future CMPTO meetups? Join the CMPTO meetup group and let us know you’re going! You can also follow us on twitter @cmp_to or follow the conversation with the #CMPTO hashtag.


2020 Media Futures at Tech Forum West: Reboot the Book

September 12th, 2011 by Lauren Stewart

TFW Banner Ad

BNC’s upcoming day-long conference Tech Forum West: Reboot the Book is all about the new book: it’s enhanced, it’s social, it’s applified! As media evolves as rapidly as it has, how can publishing prepare for long-term sustainability? Using data, logic and planning, of course! At TFW, Greg Van Alstyne, Director of Research at Strategic Innovation Lab (sLab) at OCAD University will show you how.

Greg will lead a provocative presentation at Tech Forum West guiding attendees  through the Canadian media landscape in 2020, using scenario logic to examine ideas, strategies and actions we can take today toward resilient, long-term, creative and economic success. What will reading, writing and publishing be like by 2020? If we could develop a high-resolution image of future possibilities, how might we adapt and change our projects, priorities and preparations?

Greg, lead investigator for the year-long 2020 Media Futures project, will attempt to resolve these questions through a compelling discussion of insights from the project. 2020 Media Futures is an ambitious, multi-industry strategic foresight project designed to understand and envision what media may look like in the year 2020; what kind of cross-platform Internet environment may shape our media and entertainment in the coming decade; and how our firms and organizations can take action today toward capturing and maintaining positions of national and international leadership.

Tech Forum West: Reboot the Book features Greg’s talk as well as a keynote address by Peter Meyers (A New Kind of Book), a case study on D&M Publishers’ enhanced book The Legacy by Jesse Finklestein, a panel on using data to effectively enhance your sales strategy and much, much more.

Tech Forum West: Reboot the Book is on October 18, 2011 at the Jewel Ballroom in Vancouver. To register, visit the EventBrite page. Act fast! Early Bird pricing is in effect until Friday, September 16th only!


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