Booknet Canada

BNC SalesData: REPORT ON CANADIAN BOOK SALES FOR Q1 2010

TORONTO – June 8, 2010 For the first quarter of 2010, both volume and value were down overall compared to 2009. Fiction was up in both value and volume, where as non-fiction was down in both. Juvenile was down the most in both units and dollars.

Total market (All):
Volume: -2.76%
Value: -1.09%

Fiction (All):
Volume: +4.99%
Value: +8.86%

Non-Fiction (All):
Volume: -4.16%
Value: -2.25%

Juvenile (All):
Volume: -11.74%
Value: -16.5%

All figures for this report have been drawn from BookNet Canada’s national book sales tracking system, BNC SalesData, using the year-over-year sales from a fixed panel of 665 retail locations from across the country.

We maintain this 665-store subset of our 1100 reporting stores, also known as a ring fence, which includes only stores that have been contributing data since 06-07. These are the only stores we look at for year-over-year comparisons. Any stores that have been added since 2007 are excluded from year-over-year calculations. This means that the addition of new stores in the past two years is not a factor in any reported change in market performance.

BNC SalesData tracks approximately 75% of the Canadian book market with data from over 1,000 retail sources, including chains, independents, online, college/university stores, and non-traditional bookstores, such as specialty and discount stores.

For more market analysis and information on BookNet Canada and BNC SalesData, please visit BookNet Canada's website at www.booknetcanada.ca .

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About BookNet Canada:
Described by the Globe and Mail as "the book industry's supply chain nerve centre," BookNet Canada is the not-for-profit agency created by the Canadian book industry and the Department of Canadian Heritage to facilitate improvements and drive technological innovation in the book industry supply chain.

Contact:
Samantha Francis
BookNet Canada
sfrancis@booknetcanada.ca
416-362-5057 x231