Looking for BNC Tech Forum 2010 session videos? Click on the Sessions link above.
Beta testing, meet the book industry. For years, we've looked to music and movies for lessons learned. In 2010, the models of the software industry have their time in the sun. Front riders of publishing are dreaming big but testing wisely. To create business models that gel with real-life use, it's all about trial and (acceptable) error. This year's BNC Technology Forum explores how to win over your audience before risking it all.
Key ThemesAmbitionHow do you summon up the courage to step away from established practice and make a case for new ways of doing business? EnergyGet charged by allowing the excitement of new ways of doing business to inspire you. Sustain your commitment to change by strengthening underlying assumptions. TrailblazingSometimes the only way to get somewhere special is to travel without a map. Chart a course to an as yet unknown destination by setting up defined checkpoints along the way. Open up to discovery. Learning As You GoA good plan is adaptable and incorporates feedback from a multitude of sources as it unfolds. Redefine obstacles - make them your teachers. |
