|
8:15 - 8:45 am |
Registration and Breakfast
|
|
8:50 - 9:00 am |
Introductory Remarks
Michael Tamblyn, BookNet Canada
|
|
9:00 - 9:30 am |
The Collective Vision of Publishing Innovators
Steve Paxhia, The Gilbane Group
|
| Using real-world examples gathered by The Gilbane Group’s recent survey of leaders in the media sector, Steve Paxhia will give a foundation to the day’s events by identifying important trends, and evolving business models, best practices for integrating social media and user-generated content, and examining the impact of emerging devices and delivery methods on the creation process. |
|
|
|
|
|
9:30 - 10:00 am |
From Sea to Shining e(book):
Canada’s Print and Digital Distribution Landscape
Craig Riggs, Turner Riggs Workspace
|
| Canada’s book supply chain continues to evolve as the impact of global market forces, digital delivery and currency fluctuations shape behaviour and structures. Drawing from two recent reports on distribution and digital publishing in the Canadian market, Craig Riggs will explore the variety of options and strategies currently in use. |
|
|
|
|
|
10:00 - 10:15 am |
Break
|
|
10:15 - 10:45 am |
A Lifetime of Reading in Your Pocket:
Lessons Learned from Stanza, the iPhone eReader
Neelan Choksi, Stanza
|
| In this session, Neelan Choksi will highlight the lessons learned after launching Stanza, Lexcycle’s flagship electronic book reader for the iPhone and iPod Touch. Choksi will cover a variety of topics including the value of marketing, the effectiveness of different publisher strategies, the importance of standards and user perspectives. |
|
|
|
|
|
10:45 - 11:15 am |
Indigo’s New Digital Venture
Michael Serbinis, Indigo Books & Music
|
| Shortcovers, Indigo’s new digital destination promises to give people a new way to discover their next great read. Michael Serbinis, Indigo’s CIO & EVP Shortcovers, shares why and how Shortcovers is designed to be more than just another eBookstore and how readers are responding to this innovative venture in reading digitally. |
|
|
|
|
|
11:15 - 11:45 pm |
6 Projects That Could Change Publishing For the Better
Michael Tamblyn, BookNet Canada
|
|
|
|
|
|
11:45 - 12:40 pm |
Lunch
|
TRACK ONE
12:40 - 1:20 pm |
Everything You Can Do with eBooks You Can’t Do in Print:
The New User Experience
Aideen O'Leary-Chung, Harlequin Enterprises
Amy Wilkins, Harlequin Enterprises
|
| Harlequin’s romance with digital formats means enriched eBooks with weblinks and multimedia content, always-available frontlist and backlist titles for fans new and old as well as original, digital-only publishing programs like Silhouette Nocturne Bites and Spice Briefs…and more. Aideen O’Leary-Chung and Amy Wilkins share more on the heart-pounding passion Harlequin is bringing to the digital space. |
|
|
|
|
TRACK TWO
12:40 - 1:20 pm |
Start with XML: A Practical Guide to When, Why and How
Brian O’Leary, Magellan Consulting
|
Brian O’Leary, one of the principals of the StartWithXML 2009 conference, will present the business case that underpins “why" publishers should embrace XML; the process, technology and organizational issues publishers should consider in determining "how" they get started; and the strategies and tactics that can inform a decision about "when" to start with XML. Suitable for both small and large organizations.
Start With XML Summary
Survey Abstract |
|
|
|
|
TRACK ONE
1:20 - 2:00 pm |
Adaption:
New Business Models for Book Publishing in Canada
Mike O'Connor, Insomniac Press
|
| In this overview of the challenges and opportunities facing the Canadian industry, Mike O'Connor will focus on the tools book publishers need to adapt in this new environment, including social media, digitalization, SEO, web marketing, alternative distribution systems and social media. Mike will discuss the advantages and disadvantages of a variety of new business models and highlight relevant ways that other cultural industries are responding to technological transitions. |
| |
TRACK TWO
1:20 - 2:00 pm |
Dynamic Publishing Solutions: New Production Workflows
Gary Cosimini, Adobe
|
| Migrating from binary file formats to XML will help maximize the reuse and distribution of content – text, images, audio and video – making the publishing process faster, more efficient and cost-effective. Gary Cosimini, Business Development Director for Adobe Systems’ Creative Solutions business unit, will discuss how publishers can realize the full potential of XML content management and retrieval, transforming their operations. |
|
|
|
|
TRACK ONE
2:00 - 2:40 pm |
Books and Busy Lives: Adapting to Changes in Reading Habits
Susan Danziger, Daily Lit
|
| Susan Danziger, CEO of DailyLit, explains how DailyLit offers today’s time-starved readers the option of reading books in short installments (that can be read in under 5 minutes) on a daily basis set according to each person's individual schedule. In this presentation, Susan discusses her experience with different business models, including sponsorships, advertising, and paid books. |
|
|
|
|
TRACK TWO
2:00 - 2:40 pm |
Adopting a Standard: ePub Transitions in the US and Europe
Mike Smith, International Digital Publishing Forum
Neil De Young, Hachette Book Group
|
| In October 2007, Hachette Book Group announced that it would no longer
be delivering eBook content to distribution channels in proprietary
file formats, becoming the first major publisher to announce complete
adoption of the IDPF epub standard. Neil De Young and Mike Smith share
what the transition has been like for Hachette as well as a wider view
of the current ePub landscape. |
|
|
|
|
|
|
|
2:40 - 3:00 |
Break
|
|
3:00 - 3:30 pm |
LibriVox: Making Books Accessible
Hugh McGuire, LibriVox
|
| In three years, LibriVox has created a huge community of thousands of volunteer audiobook makers and millions of listeners worldwide. They release between 60 and 100 new works a month, making them among the most prolific audiobook publishers in the world – and they do it on a budget of zero dollars, with no marketing and no paid staff. Hugh McGuire talks about what it takes to bring booklovers together to create a passionate online community with a shared vision. |
|
|
|
3:30 - 4:00 |
Next Generation Gadgetry: eReader Speed Demos
Junior Ali, Sony
Neelan Choksi, Lexcycle
|
| The clock is ticking and these fearless presenters get 15 minutes each to demo the latest and greatest in eReaders and eReading apps. This whirlwind tour offers an overview into the form and function of three devices and insight into what types of content might best match each. |
|
|
| |
|
|
|
|
|
4:00 - 4:15 pm |
What Happens When You Set It Free?
Success Metrics for Experimentation with Free Distribution
Brian O'Leary, Magellan Consulting
|
| How do you know if your experiments with free digital content are working? Brian O'Leary, O'Reilly Media and Random House began a project in 2008 to characterize the “free” universe, catalog and assess recent experiments, and to establish ways to measure the benefit or cost of free distribution. In this session, Brian will report on the initial phase of this ongoing study, including a preliminary model of where and when free distribution works. |
|
|
|
|
|
4:15 - 4:45 pm |
The Future of Publishing
Andrew Savikas, O'Reilly Media
|
| Best-selling novels are now regularly written on mobile phones in Japan. Books published as iPhone "Apps" are outperforming all but the top print titles in some categories. UK chain Waterstones saw a seven-fold increase in ebook sales this past Christmas. Readers are changing their habits, and are demonstrating they're as eager as ever to find -- and buy -- quality content and entertainment. What do publishers need to know about these changes to adapt their own businesses? How do you price a "book" sold as an "App"? How do you take full advantage of a reading experience that's always connected to the Web? Hear what visionary publisher O'Reilly Media sees on the horizon for the future of publishing. |
|
|
|
4:45 - 5:00 pm |
Closing Remarks
Michael Tamblyn, BookNet Canada
|
|
5:00 - 6:00 pm |
Wine and Cheese Reception
|
