We’ve got two important subject-classification related announcements for you.
Last week, we hosted CMPTO’s very first retail edition. It was about time we got down to business with the fascinating new avenues of retail that are being introduced or re-introduced in the book market. We had three amazing speakers from vastly different backgrounds and organizations who each brought their own take on what retail means to them and their work.
We have been tracking consumer book-buying behaviour for the first three quarters of 2012, and we’re starting to see some trends develop. Over the last three quarters, we’ve seen a slight but steady drop in the number of e-books purchased in the Canadian market.
Last week, an imprint announced a terrific marketing campaign deserving of admiration. It’s not just about the campaing itself, which is amazing, but I guess you could say this imprint has the whole package: an excellent campaign, a great targeted list of titles and a receptive market segment.
When publishers talk about bundles, they’re usually referring to is multiple formats of the same work sold as a package—usually a print version together with a digital version for download. The success of DVDs with digital download means this is definitely a worthwhile conversation to be having, but remember that bundling can also refer to bundles of different titles—and this model is looking more and more promising.
The holidays are an obvious time of year to start thinking about shopping so when we started to think about shopping as our theme for November’s CMPTO meetup we wanted to know how the retail experience is changing. We wanted to look at how technology was affecting the experience of shopping. So on November 19th at the Pilot we tune in to hear from three presenters who are enabling a shifting retailer and consumer experience.
What is Thema?
Thema is a new international book classification scheme, based on the BIC, and IBIC (the internationalized version of BIC), Subject Classification. IBIC will become Thema.
“Intended for use by all book industry stakeholders, Thema is a flexible standard that allows each market to retain its unique cultural voice while still presenting a unified hierarchy that rationalizes book categorization. The goal of Thema is to reduce confusion about subject codes for both upstream and downstream trading partners, in order to facilitate the sale of more books.”
—From the Thema web site (www.panthema.org)