Who is the Biography & Autobiography book buyer?

We told you we'd be back with the second instalment of our Deep Dive research reports and here we are!

In case you missed our first Deep Dive study on Mystery & Detective book buyers, let us tell you a little bit about these studies: we joined together sales and consumer data to bring you an in-depth look at the biggest genres selling in Canada right now. In addition to sales trends for that subject, each study looks at those particular book buyers and outlines:

  • what non-book-related activities they do in a given month and year;
  • how they make their purchasing decisions – impulse purchasers vs. planners;
  • how often they read a given format; and
  • much more!

You can purchase these reports for $25 each, or you can buy a subscription to the whole series for $100 and save at least 50%. (There are complimentary copies available for SalesData subscribers through the SalesData Research Portal.) We've got reports coming up on the Cookbook buyer, the Science Fiction book buyer, and others, so be sure to stay tuned. 

We hope you're ready to meet the Biography & Autobiography book buyer because we're ready to introduce them to you. Some highlights from the report are below, but be sure to buy the report for the full picture.