Free (older) books —> Purchasable (new books) —> Free (newish) books. The evolution of Stanza’s catalogue is happening right in front of our eyes. And with Neelan Choksi, Stanza’s COO, speaking at the BNC Technology Forum 2009, we’ll also be able to hear it with our own ears. (Yes, I think I do need a coffee—why do you ask?)
As of a week ago, Stanza offered free classical lit texts and a recently developed option to buy newer books from Fictionwise, BooksOnBoard and Pan MacMillan. All excellent for iPhone eBook readers and a great foundation for offering diverse and eBook friendly content.
Then Random House announced they were offering free backlist titles to Stanza users as a way to promote the talent in their stable.
Neelan Choksi, Chief Operating Officer of Lexcycle, added, “We are thrilled to bring Stanza readers a sampling of the wealth of titles published by the Random House Publishing Group imprints. But this is just the tip of the iceberg: we look forward to extending this promotion to make even more free titles available.”