A confession: I am a Google Analytics junkie. I love the almost instant gratification that comes from seeing results of sending something out into the community. What I don’t love is that I have to wait almost a day to see my traffic reports. With Yahoo’s new foray in analytics (currently in beta), this would no longer be a cross to bear. From Ars Technica:
Yahoo’s choice to acquire IndexTools and the upcoming features in Yahoo Web Analytics also speak loudly for how badly the company wants a piece of the market. Specifically, Yahoo Web Analytics boasts “near real-time” data aggregation and visualization, which—if true—will be a significant leg up on Google Analytics’ typical 8- to 12-hour turnaround time.
Find out more on Ars Technica.